Even from those very early days, the Fylde Fresh and Fabulous team recognised the lack of consistency in the supply chain for ready meal manufacturers and addressed this issue by establishing a unique growing programme. The result from this growing programme was ultimately a much better quality product for customers and provided a platform on which Fylde Fresh and Fabulous could build significantly for the future.
Discover the full history of Fylde Fresh and Fabulous.
Fylde Fresh and Fabulous set up as a new company.
Business plan developed and submitted for Process and Marketing Grant.
Grant application successful and potato processing factory commissioned.
Fylde Fresh takes over production at Williams Foods Bradford.
Fylde Fresh factory complete in April and all production moves to a new factory.
Simon Butcher joins the company as Production Manager.
Business establishes a niche in the market providing a dedicated potato supply chain for manufacturers of ready meals and grows customer base.
Production grows to 170 tonnes and business moves into profit.
Expansion continues to 200 tonnes per week.
Simon Butcher becomes equity partner in the business.
Victoria Bradley joins business to head up transport division.
Business deals with worst potato harvest for 34 years with significant harvesting and procurement costs.
All customers serviced for their contract volumes and business continues to increase.
Business exceeds 200 tonnes for the first time.
Major customer moves all its potato business to Fylde Fresh.
Weekly tonnage goes to 270 tonnes per week.
Biogas unit completed and produces 800 Kw/hr of electric and heat.
Network of Triple F Chip distributors continue to grow with summer sales of chips hitting 150 tonnes per week.
With potato markets becoming even more volatile FFF develops pricing and hedging tools to take out fluctuation in pricing for customers.
Simon Leaver appointed as Chief Executive.
Further demand for FFF potatoes takes production over 350 tonnes per week.
Due to high demand for our product a new factory was built, greatly increasing our capacity to produce more quality potatoes!
Purchase of existing Troy Foods site in Leeds – increasing our capacity to process potatoes and adding a wide range of new vegetable products to our portfolio
We reached our record breaking week in December, producing an amazing 947 tonnes of veggies across our two sites.
In July 2024 we were recognised as the best AD plant in the world below 1mWe. Using our waste peelings from both of our production facilities we operate our anaerobic digestor at 98% efficiency- which generates enough energy to power our Preston manufacturing site and 1000 homes. For more information please visit this link.
In January we rolled out our new SPUD values across our entire business. Through a collaborative and consultive process our new values were born, providing FFF with a future framework to keep ourselves accountable to for our colleagues, customers, supply partners and local communities, alike. For more information on our SPUD values please visit this link.
Preston Head office: Fylde Fresh & Fabulous, Stanley Villa Farm, Back Lane, Weeton, Preston PR4 3HN
Manufacturing site: Royds Farm Road Leeds site: 9 Royds Farm Rd, Holbeck, Leeds LS12 6DX
